Producing quality videos for your Coin Collection is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many coin vendor businesses will settle for photos and graphics just to get the job done.
Here are some statistics taken from Internet Consumers
Video Appears in 14% of Internet Search Results
When consumers search for products, 14% of the results could very well be product videos. If they’re not your videos, then you’ve lost a significant portion of the audience, haven’t you?
Google also says video campaigns will soon be grouped just like any other ad through AdWords. That means videos will soon be even more likely to show up in Google searches.
73% More Visitors Who Watch Product Videos Will Buy
Did you know that your coins are more likely to sell if you create videos for them? There are quite a few reasons for this, which we’ll cover in the next points. The most important thing to note, however, is simply that videos for your products do prompt more purchases. That’s really the biggest and most important statistic you need.
71% of Consumers Think Video Explains the Product Better
When consumers feel like they understand the products you sell, they’re more likely to take a chance on spending their money. Video clears up a lot of that confusion. Isn’t that what your marketing is all about, anyway? Answering questions with quality content?
57% Are Less Surprised Buying Products with Video
Those buyers who see the videos and understand what they’re buying are less likely to be surprised by the products when they arrive. As you might imagine, those consumers who are less surprised by their purchases also end up happier. And happy customers are less likely to return a product for a refund.
58% of Shoppers Think Companies with Product
Videos Can Be Trusted
All of this adds up to trust. By providing product videos, you give buyers quality information that doesn’t hide behind good angles and lighting. They understand the products they’re ordering and are happier with their purchases. With every great transaction, you build more and more trust.
And a consumer who trusts your business is worth the investment you’ll make in product video production, isn’t it?